California lawmakers kill plans to curb AI-manipulated prices

In a significant legislative move, the California Legislature recently curtailed various bills aimed at regulating pricing algorithms and monitoring data center energy usage. Key measures, which aimed to hold accountability in how predictive software influences pricing for goods and services—including apartment rentals—were either killed or substantially weakened.

Among the casualties was a bill that sought to prevent the use of personal information in pricing decisions, now limited solely to grocery stores. Additionally, a bill that intended to protect utility customers from costs related to energy-intensive data centers was eliminated, a move that Assemblymember Rebecca Bauer-Kahan lamented, noting that it would hinder California’s ability to manage rising electricity demands driven by sectors like artificial intelligence.

This outcome follows the secretive suspense file process in appropriations committees, where many bills are subject to fiscal scrutiny and subsequently eliminated without detailed explanation. Despite this setback, certain pieces of tech regulation did survive, including provisions to outlaw pricing algorithms in contracts and measures requiring data centers to disclose their water usage.

The implications for California are profound, particularly as the state navigates the complexities of rapidly evolving technologies and their societal impacts. The failure to advance comprehensive regulation on algorithmic pricing may perpetuate issues of price discrimination, affecting low-income residents disproportionately in vital markets. Furthermore, the lack of oversight on data centers raises concerns about energy costs that could fall heavily on consumers.

Additionally, ongoing legislation concerning AI governance remains in flux, as lawmakers consider measures to ensure independent audits of AI algorithms and mandate human oversight for critical infrastructure systems. These developments reflect California’s struggle to balance innovation with consumer protection in a rapidly digitizing economy.

The legislature has a deadline of September 12 to resolve these critical issues, with Governor Newsom tasked with weighing the final decisions by October 12. The outcomes of these discussions will likely frame the state’s regulatory landscape for technology and its intersections with everyday life.

via calmatters.org

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